Laidbare was founded by Sarah Silvester, who after having spent 10 years in the beauty industry, recognised a need for a natural and affordable alternative to high street synthetic cosmetics products. In 2006 she founded Laidbare with the aim of creating a range of products using alternative natural ingredients. The range is fun, affordable and packed with natural ingredients, with the products having between 97-100% natural ingredients. The products are beneficial to use, effective and suitable for all skin types.