MOA - Magic Organic Apothercary was founded in 2010 by Charlie Fowler who wanted to find a solution for her daughter's eczema. While researching various natural and organic ingredients, she came across the humble yarrow, a herb that has been used for generations by herbalists to treat various skin problems. This herb now forms the heart of MOA, and is the key ingredient in the MOA Green Balm, their bestselling product. Other herbal extracts and botanical oils are chosen for their therapeutic benefits to help soothe, cleanse, moisturise, tone and energise the skin.