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About It's Pure

It's Pure is the first herbal hair colour range to be certified organic by the Soil Association. These award winning natural hair dyes are formulated with the purest Ayurvedic herbs that provide active hair benefits: volume, shine and conditioning, in addition to durable colour.

100% organic and natural, with no PPD, ammonia, or metallic salts, the whole range is Vegan, Halal, and Cruelty-free. It is also suitable for people with allergies to synthetic dyes.

It's Pure

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